“I've been Tik Toking while I'm walking with my dachshund, milly rocking, hit the whoa then pop and lock it like a clock."
While these words mean little to someone who does not use the app, Tik Tok users may recognize this as a trending song that they more than likely have seen as they are scrolling through videos posted on the app.
Since its release, TikTok has generated more downloads than both Facebook and Instagram. The app is well received among Doane students as well as those who are labeled as “Millennials” or “Generation Z.”
TikTok is a social media video smartphone app owned by Chinese developer ByteDance. It was released in 2017 and has since skyrocketed in popularity for both iOS and Android users as more than 1.5 billion people have downloaded the app.
“I started using TikTok this year,” freshman Roberto Filpo said, “I wanted to see what all the hype was about.” He said a large demographic of users, including himself, don’t create content for the app, but instead watch the content that other people have created.
“What I like about TikTok is that it fills my day,” he said, “When I’m bored or have nothing to do, it entertains me.”
He said the app is easy to use in comparison to Instagram, Twitter, and Snapchat and that’s why he thinks it has become so popular.
According to Business Insider, TikTok is currently the only app on the app store that ranks in the top 5 that isn’t owned by Facebook. The only apps it has not outperformed since its release are Whatsapp and Messenger.
This can be attributed to the fact that TikTok is very popular in both China and India. The two countries combine for nearly 45% of all downloads.
“TikTok has really blown up recently,” freshman Isabel Henson said. “There are so many different types of videos you can create and share with other people,” Henson said.
She attributed TikTok’s success to multiple types of people using the app. “Everyone and anyone use TikTok,” she said, “Although it's popular among younger people, you will see all kinds of people on TikTok.”
“There are a lot of funny videos on there,” sophomore Jack Haury said. Haury had just downloaded TikTok three weeks ago because his roommate was using it and loved the content that he was seeing.
“It’s like the new Vine,” he said, “There’s a wide variety of content, from people dancing to how-to videos to sports videos. Some professional sports teams actually have their own TikTok.”
Although TikTok is quite popular, it’s not fair to say that it’s well-received by everyone. Freshman Payton Schelin said, “TikTok is stupid, it’s not made for adults, the creators of the app obviously tried to gear it towards kids in middle and high school.” She added, “It’s a bunch of kids, messing around, thinking they’re funny.”
Students have mixed feelings about TikTok. Those who use it highly enjoyed it and those who do not, have strong negative emotions towards it.